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My Food Story.com

Chief of Staff - Operations and Marketing

About My Food Story.com

My Food Story.com is a popular food blog dedicated to sharing delicious recipes and culinary content. We aim to inspire home cooks with easy-to-follow recipes, food photography, and engaging storytelling.

Role Overview

As Chief of Staff at My Food Story.com, I played a pivotal role in driving operational efficiency and implementing strategic marketing initiatives. Promoted from Recipe Developer to Chief of Staff within 14 months, I was instrumental in optimizing workflows and enhancing cross-functional collaboration.

Leaving My Mark

My tenure at My Food Story.com was marked by significant improvements in both operational and marketing domains. My efforts not only enhanced the efficiency of content production but also dramatically increased our online presence and engagement. The strategies and processes I implemented continue to benefit the organisation, contributing to its ongoing success and growth.

Key Achievements

  • Operational Excellence: Led an 8-member team across various functions, implementing SOPs that bridged communication gaps and improved cross-functional efficiency. Optimized workflow processes, doubling the rate at which raw footage was processed and converted into engaging content.

  • Interim CEO Success: During my tenure as Interim CEO, I achieved a 20% increase in project completion rates, resulting in a 6-week improvement in project timelines.

  • Social Media Growth: Spearheaded a targeted marketing and brand repositioning strategy that increased our Instagram followers from 60k to 194k in just 7 months. Boosted engagement by 20% and open rates by 25% among our 7000+ subscribers through targeted email campaigns.

  • SEO and Content Development: Conducted continuous SEO audits, creating 13 pages that currently rank #1 on search engine queries. Developed an IP content repository with 150+ articles, sustaining 5 months of continuous blog and social media content.

  • Brand Campaigns: Managed successful brand campaigns for renowned companies like Stahl, MTR, Flipkart, Prestige, and ITC, focusing on increasing product usability and customer engagement.

  • Ebook Publication: Co-published an ebook, raising Rs 4.7L in just one month through strategic Instagram and email marketing campaigns, supporting Covid Warriors.

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