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Irrelephant Bakehouse

Co-founder and CEO

About Irrelephant Bakehouse

Irrelephant Bakehouse is a cloud kitchen specializing in gourmet desserts and bakes. Our mission is to deliver high-quality, delicious treats that bring joy to every occasion.

Role Overview

As Co-founder and CEO of Irrelephant Bakehouse, I was instrumental in establishing and growing the brand. From developing the go-to-market strategy to streamlining operations, my leadership ensured the bakery's success and profitability.

Leaving My Mark

My tenure at Irrelephant Bakehouse was marked by significant achievements in market strategy, operational efficiency, and customer engagement. The foundation and processes I established have positioned the bakery for continued success and growth. My leadership and strategic vision transformed Irrelephant Bakehouse into a beloved brand with a loyal customer base and a strong market presence.

Key Achievements

  • Founding and Growth: Launched a cloud kitchen brand that generated Rs 7.8L in revenue with a 65% gross margin in the first year. Achieved a consistent monthly revenue of Rs 65k through optimized operations and strategic planning.

  • Market Strategy: Developed a go-to-market strategy to address market gaps through problem identification and innovative product development. Implemented effective pricing strategies and streamlined operations to reach operational break-even in just three months.

  • Team Expansion: Expanded the team to four members by identifying workflow gaps, recruiting talent, and providing training to create a high-performing unit.

  • Customer Engagement: Built a strong community with over 1,500 Instagram followers and 300 active members on WhatsApp Messenger cohorts. Maintained a near-zero customer acquisition cost through organic word-of-mouth and social media marketing.

  • Customer Satisfaction: Managed the entire customer journey from prospecting to off-boarding for over 500 clients. Developed relevant CRM SOPs, achieving a 67% repeat order rate by increasing personalization and constantly incorporating customer feedback.

  • Online Presence: Achieved Google Rank #1 with a 4.9 rating for “bakeries/cake shops near me” within a 6 km radius by implementing a proactive communication plan, ensuring stakeholder satisfaction, and generating positive testimonials.

  • Operational Efficiency: Audited and minimized wastage from 36% to 24%, maintaining product quality and improving net margins by 6%.

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