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Aikyam Mixes

Co-founder and CMO

About Aikyam Mixes

Aikyam Mixes is a startup offering healthy, ready-to-mix food products designed to bring convenience and nutrition to modern kitchens. Our products are crafted with care, ensuring quality and taste in every mix.

Role Overview

As Co-Founder and Chief Marketing Officer (CMO) of Aikyam Mixes, I led the product development and strategic marketing initiatives, from conceptualization to market launch. My role encompassed brand identity creation, e-commerce optimization, and innovative marketing campaigns.

Leaving My Mark

At Aikyam Mixes, my efforts in product development, strategic pricing, and innovative marketing have established a strong foundation for the brand's growth and success. The brand identity and marketing strategies I implemented have significantly enhanced customer engagement and market presence, positioning Aikyam Mixes as a trusted name in the ready-to-mix food product industry.

Key Achievements

  • Product Development: Led the entire product development process from conceptualization to creating a Most Valuable Product in just four days. Directed the brand identity, name, and design definition, ensuring a strong and cohesive brand presence.

  • Strategic Pricing: Developed a strategic pricing model through thorough cost analysis to ensure competitiveness and profitability in the market.

  • E-commerce Optimization: Optimized our e-commerce platform for nationwide accessibility within seven days, leveraging targeted marketing and SEO strategies.

  • Innovative Marketing Campaigns: Orchestrated successful marketing campaigns, including the #MummaApproved initiative and Messenger Marketing campaigns on WhatsApp, which significantly drove brand engagement and consumer interactions.

  • Brand Engagement: Increased brand engagement and customer satisfaction, leading to a higher Net Promoter Score (NPS) and re-order rate.

  • Awards and Recognition: Generated revenue INR 45,000+ in two months won three VIP Challenges with a cash prize of 3.5 Lakhs INR among 70+ teams.

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