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Hello!
I am Rishika Komarla :)
Marketer Entrepreneur
Chef
You're looking at a Marketing Genie!
130k+
Grew IG followers by 130k+ in a just 7 months!
1.9M
reach generated for sponsored campaigns!
13+
#1 organic ranking webpages created for a food blog!
25%
increase in CTR and open rate via innovative email marketing campaigns
You're also looking at a Former Founder!
3.5L
Rupees grant winner, winning 3 awards for best startup!
45k+
Rupees revenue generated - going from pre-seed to PMF in just 4 months!
7.8L
Rupees Revenue generated for a part-time cloud kitchen!
5+
GTMs developed and executed to generate over Rupees 45L+ revenue
I'm a marketing professional from Bengaluru, currently doing a PGP in Technology Business Management at Masters' Union.
Fun Fact: I'm a professional chef too! 👩🏼🍳
At Masters' Union I built 2 brands from scratch, developed GTMs and offered marketing consultancy for 3 startups and even pitched to over a 100 VCs!
My story is a little different from most!
BHM ➡️ Chef ➡️ Entrepreneur ➡️ Marketing ➡️ MBA!!
CEO
Chief Everything Officer
2019-2023
Business Planning, Market Research, Financial Management, Marketing, Sales, Operations Management, Food Production, Product Development, Customer Service, Networking and Relationship Building, Strategic Planning, Go-to-Market, Strategy, Menu Engineering, Product Design, Brand Management, CRM, Feedback Analysis & Implementation and more!
Say hello to my first baby, Irrelephant Bakehouse!
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Achieved break even in 3 months
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Generated 7.8L Rs Revenue in first year of operations!
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Recruited and grew to a dynamic team of 4
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near-zero CAC + a community of 1,500+ Instagram followers and 300+ active members on WhatsApp Messenger Cohorts
sold over 5000 units in a
span of 10 months doing special pop-ups on weekends!
FOUND A WHITE SPACE IN THE BENGALURU MARKET ➡️ INTRODUCED KOREAN GARLIC DOUGHNUTS & BUNS!
today, you can find Korean Buns in almost every other cafe! And we were the first ones to bring it to market 💯🫶🏽
utilised Scarcity Marketing Strategy even before I learnt about it in class 🤷🏽♀️
My first stint in marketing for a start-up, learnt everything from SEO Optimisation to Brand Management on-the-job,
GETTING MY HANDS DIRTY!
My First Marketing Job!
RECIPE DEVELOPER to CMO
2020-2023
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Joined My Food Story as a recipe developer - the coolest job ever!
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Promoted to take over marketing, and operations becoming Chief Marketing Officer!
made it to the
Forbes Top 100 Creators List!
